This is a hypothetical rebranding of Cathouse Pizza done for one of my branding classes. This is all student work.

Cathouse Pizza and Pasta is a small, locally owned business located in Snohomish, Washington. The owners took inspiration from high volume restaurants such as Hard Rock Cafe to make a friendly, energetic, pizza place to watch sports and enjoy rock music.

My objective for the Cathouse rebrand was to make their brand identity more cohesive, and for it to align with the company’s atmosphere. I expanded the aesthetic of Cathouse Pizza to fully form an identity for the pizzeria that highlights the grunge, upbeat nature of the restaurant.