California
Almonds
Redesign
Almonds are a simple snack that students can pick up at the market if they are craving a savory, healthy snack. There are many different types of almond products that exist within a grocery store, but usually at student markets, almond products are limited to one-use, small, plastic bags.
My goal for this project was to expand the accessibility of almond snacks so that students are drawn to the packaging of it at the market. I wanted to create packaging for an almond brand to make it easily portable for multiple-use snacks.
Packaging
Illustration
Photography

Audience
The scope of this project was to create a project that would be sold at a student market. There are many different types of students who may want to buy almonds, but I chose to focus on a more vegan, plant-based, snack-searcher. I created a collection of packaging and photos that define this audience.
Logo Exploration
One of my favorite parts of this project was my opportunity to explore hand-drawn type. I wanted to give the brand a humanist, down-to-earth feeling, and I decided to choose a hand-drawn approach to achieve this.
Iterations
I explored many different approaches before choosing the primary direction.
